British entrepreneur James Nash had a simple idea. He wanted to sell French wine in a single-serving plastic glass with a yogurt-like lid. Sounds like a great idea for the casual wine drinker, but what would the wine establishment have to say about it? Considering the hubub created by screw-on caps vs. corks, I think we know the answer.
He recently presented the idea to a business reality show in the UK called “Dragons’ Den” only to be laughed at and told it was a horrible idea.
Well, it’s a good thing he was persistent. As The Daily Mail reported two weeks ago, the single-serve glasses have been a wild success. He’s since sold the idea to British retailer Marks & Spencer that now “struggles to keep up with demand.”
The wine’s called Le Froglet and comes in Shiraz, Rose, or Chardonnay. The 187ml glasses cost £2.25 or about $3. It’s UK-only for now, but keep your eyes peeled for a US arrival later this year. Next time you’re thinking about whether you can drink that full bottle, this personal-sized alternative has your name on it.
[Photo credit: Daily Mail UK]