I can’t tell you how many friends admit to buying a wine because of the good-lookin’ labels or unique bottle design.
Judgment aside, you can’t deny the fact that packaging is very important in wine. Few casual drinkers subscribe to Wine Spectator or spend time researching ratings online before they head to the grocery store. Label, price and previous experience are the remaining decision factors that hold the most weight.
Wouldn’t it be great if you could add a little utility to that pretty picture on the label? Even better, what if you could add some memory to that blurry afternoon of wine tasting? Look no further, your solution is here. As The Dieline reports, the winery Oxford Landing created a label that has a part that can peel off for easily saving in your pocket or wallet.
A novel idea to fix the common problem, “What was that great wine bottle we had? I can’t remember!” For at least one bottle, this embarrassing revelation is a thing of the past.
[Photo credit: The Dieline]