Vintage is so in.
As ABC reports, Baltic Sea divers just discovered approximately 30 bottles of champagne in a wreck off the Aland Islands northwest of Stockholm. The bottles found 200 feet underwater are from 1780, making it the oldest drinkable champagne.
I can’t tell you how many friends admit to buying a wine because of the good-lookin’ labels or unique bottle design.
Judgment aside, you can’t deny the fact that packaging is very important in wine. Few casual drinkers subscribe to Wine Spectator or spend time researching ratings online before they head to the grocery store. Label, price and previous experience are the remaining decision factors that hold the most weight.